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Author Josephson, Joel H.
Source ACM Digital Library
Content type Text
Publisher Association for Computing Machinery (ACM)
File Format PDF
Language English
Abstract Dear Editor-in-Chief,I would like to describe briefly how the non-profit kindersiteproject is utilizing digital media content in an innovative way toaddress social problems. Firstly to answer who we are; the twofounders are Ziv Avidor, a technology specialist and consultant togovernment and corporations and Joel Josephson, an Internetstrategist and high tech consultant.Our concept is to use content on a wide-scale over the Internetor within control groups to understand what constitutes effectiveand engaging digital content. This will be achieved throughquantitative and qualitative research of users usage of thecontent. Our belief is that a bottom-up investigation will achievefocused and constructive results that will help raise theeffectiveness and outcomes of content usage within the socialcauses targeted.Initially the team have implemented their ideas in two socialprojects involving education and the digital divide.The education project is targeted at gaining answers to the manyand critical questions that surround the introduction of technologyto early learners (ages 2 to 8) plus answering similar questionsregarding the introduction of digital content for the teaching ofEnglish as a second language. This, more advanced project, is basedaround an Internet site that offerseducators and parents of small children a free resource of 1,000sof links to content in the form of games, songs and stories. Thecontent is being graded according to educational andappropriateness parameters.This project is currently being used globally with 152officially participating schools in 27 countries plus registrationsfrom about 80 countries.The second project utilizes an adaptation of the existingtechnology and focuses on the Content Digital Divide. This projectwill study how the effectiveness of introducing technology(computers and the Internet) to digitally divided communities canbe improved. The project looks at the introduction to technologyfrom a content perspective and will attempt to ensure that therecipients of the new technology are made fully aware from thefirst exposure, of the personal and community benefits oftechnology.The commissioning of content or adaptation will be completed ona local level with the additional purpose of stimulating growth inlocally-based content providers.This proposal has gained the support of potential implementingpartners in a number of developing countries including, SierraLeone, Uganda, Nigeria, Cameroon, Kazakhstan, India etc.We are now looking to gain corporate and governmental support tohelp implement these projects on the scale we envisage and be veryinterested in the comments, sponsorship or practical help of yourreadership.Joel H. Josephson, Founder and Executive DirectorKindersiteProjecthttp://www.kindersite.orgEmail:
Description Affiliation: Kindersite Project (Josephson, Joel H.)
Age Range 18 to 22 years ♦ above 22 year
Educational Use Research
Education Level UG and PG
Learning Resource Type Article
Publisher Date 2008-03-01
Publisher Place New York
Journal Computers in Entertainment (CIE) (CIE)
Volume Number 2
Issue Number 2
Page Count 1
Starting Page 4
Ending Page 4

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Source: ACM Digital Library