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Author Rouchka, Tracy ♦ Siegel, David
Source ACM Digital Library
Content type Text
Publisher Association for Computing Machinery (ACM)
File Format PDF
Language English
Abstract Over the years, this column has explored how user-centered design (UCD) fits into the design and development process in the business world. In the context of traditional practices, UCD is often viewed as an added cost, one that has at most long-range benefits. Of course, when a conflict is perceived between what is needed to maximize long-range value and what is needed to successfully meet urgent near-term challenges, the latter usually wins out. Therefore, practitioners of UCD tend to search for examples of how the UCD approach can provide a model for leadership in design and development that integrates the short- and long-term perspectives. This article explores the role that the "demo version" (henceforth referred to simply as the "demo") plays in the product lifecycle, its impact on design, and how UCD can help manage this impact.
Description Affiliation: Dray & Associates, Inc. (Siegel, David; Rouchka, Tracy)
Age Range 18 to 22 years ♦ above 22 year
Educational Use Research
Education Level UG and PG
Learning Resource Type Article
Publisher Date 1999-03-01
Publisher Place New York
Journal interactions (INTR)
Volume Number 9
Issue Number 4
Page Count 6
Starting Page 25
Ending Page 30


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Source: ACM Digital Library