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Author McElheran, Kristina
Source ACM Digital Library
Content type Text
Publisher Association for Computing Machinery (ACM)
File Format PDF
Language English
Abstract It's not as simple as you might think.
Description Affiliation: Harvard Business School, Cambridge, MA (McElheran, Kristina)
Age Range 18 to 22 years ♦ above 22 year
Educational Use Research
Education Level UG and PG
Learning Resource Type Article
Publisher Date 2005-08-01
Publisher Place New York
Journal Communications of the ACM (CACM)
Volume Number 55
Issue Number 11
Page Count 3
Starting Page 28
Ending Page 30


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Source: ACM Digital Library