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Author Kohli, Rajiv ♦ Fan, Ming ♦ Devaraj, Sarv
Source ACM Digital Library
Content type Text
Publisher Association for Computing Machinery (ACM)
File Format PDF
Language English
Description Affiliation: University of Washington Business School, Seattle, WA (Fan, Ming) || University of Notre Dame, Notre Dame, IN (Devaraj, Sarv; Kohli, Rajiv)
Age Range 18 to 22 years ♦ above 22 year
Educational Use Research
Education Level UG and PG
Learning Resource Type Article
Publisher Date 2005-08-01
Publisher Place New York
Journal Communications of the ACM (CACM)
Volume Number 46
Issue Number 9
Page Count 8
Starting Page 184
Ending Page 191


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Source: ACM Digital Library