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Author Adapa, Sujana
Source ACM Digital Library
Content type Text
Publisher Association for Computing Machinery (ACM)
File Format PDF
Language English
Abstract This article presents the student-centered, deep approach to learning. The teaching resources developed for two strategic and services marketing courses have been integrated with several formative and summative assessment tasks. Authentic assessment tasks allowed for deeper engagement of students with the subject content, peers, and the course coordinator. A student-centered deeper approach to learning is evident through the creative thinking and problem solving demonstrated through the provision of solutions to real-life business problems.
Description Affiliation: University of New England (Adapa, Sujana)
Age Range 18 to 22 years ♦ above 22 year
Educational Use Research
Education Level UG and PG
Learning Resource Type Article
Publisher Date 2011-09-01
Publisher Place New York
Journal eLearn (ELERN)
Volume Number 2015
Issue Number April


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Source: ACM Digital Library