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Author Cusumano, Michael
Source ACM Digital Library
Content type Text
Publisher Association for Computing Machinery (ACM)
File Format PDF
Language English
Abstract The correct choice of market segmentation can determine product success and help a company rise above the competition.
Description Affiliation: MIT (Cusumano, Michael)
Age Range 18 to 22 years ♦ above 22 year
Educational Use Research
Education Level UG and PG
Learning Resource Type Article
Publisher Date 2005-08-01
Publisher Place New York
Journal Communications of the ACM (CACM)
Volume Number 46
Issue Number 7
Page Count 3
Starting Page 15
Ending Page 17


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Source: ACM Digital Library