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Author Tucker, Catherine ♦ Goldfarb, Avi
Source ACM Digital Library
Content type Text
Publisher Association for Computing Machinery (ACM)
File Format PDF
Language English
Abstract Examining a profitable side of the long tail of advertising that is not possible under the traditional broadcast advertising model.
Description Affiliation: MIT Sloan School of Management (Tucker, Catherine) || University of Toronto (Goldfarb, Avi)
Age Range 18 to 22 years ♦ above 22 year
Educational Use Research
Education Level UG and PG
Learning Resource Type Article
Publisher Date 2005-08-01
Publisher Place New York
Journal Communications of the ACM (CACM)
Volume Number 51
Issue Number 11
Page Count 3
Starting Page 22
Ending Page 24


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Source: ACM Digital Library