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Author Palvia, Prashant ♦ Singh, Rahul ♦ Salam, A.F. ♦ Iyer, Lakshmi
Source ACM Digital Library
Content type Text
Publisher Association for Computing Machinery (ACM)
File Format PDF
Language English
Abstract Web-based businesses succeed by cultivating consumers' trust, starting with their beliefs, attitudes, intentions, and willingness to perform transactions at Web sites and with the organizations behind them.
Description Affiliation: University of North Carolina at Greensboro (Salam, A.F.; Iyer, Lakshmi; Palvia, Prashant; Singh, Rahul)
Age Range 18 to 22 years ♦ above 22 year
Educational Use Research
Education Level UG and PG
Learning Resource Type Article
Publisher Date 2005-08-01
Publisher Place New York
Journal Communications of the ACM (CACM)
Volume Number 48
Issue Number 2
Page Count 6
Starting Page 72
Ending Page 77


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Source: ACM Digital Library