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Author Gal-Or, Mordechai ♦ Hartzel, Kathleen S. ♦ Spangler, William E.
Source ACM Digital Library
Content type Text
Publisher Association for Computing Machinery (ACM)
File Format PDF ♦ HTM / HTML
Language English
Abstract Collecting consumer viewing habits will come back to bite advertisers who do not understand or appreciate how consumers feel about privacy infringement.
Age Range 18 to 22 years ♦ above 22 year
Educational Use Research
Education Level UG and PG
Learning Resource Type Article
Publisher Date 2005-08-01
Publisher Place New York
Journal Communications of the ACM (CACM)
Volume Number 49
Issue Number 5
Page Count 5
Starting Page 119
Ending Page 123


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Source: ACM Digital Library