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Author Wright, Paul K.
Source ACM Digital Library
Content type Text
Publisher Association for Computing Machinery (ACM)
File Format PDF
Language English
Abstract Why are only certain consumer products the hot gifts to give and to get each holiday season? Last year the digital camera and the iPod portable music player (and its MP3 clones) were perhaps the leading contenders. One part of the answer is they are deliberately designed to deliver a high-quality consumer experience. Or as my colleague in Japan, Noriaki Kano of the University of Tokyo, has said about the best products, they "surprise and delight" the first wave of consumers to use them. The next part of the economic cycle is that the products are praised in design magazines and by word-of-mouth; before long they are must-have items for perhaps millions worldwide.
Description Affiliation: University of California, Berkeley (Wright, Paul K.)
Age Range 18 to 22 years ♦ above 22 year
Educational Use Research
Education Level UG and PG
Learning Resource Type Article
Publisher Date 2005-08-01
Publisher Place New York
Journal Communications of the ACM (CACM)
Volume Number 48
Issue Number 6
Page Count 6
Starting Page 36
Ending Page 41


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Source: ACM Digital Library