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Author Bideaux, Kévin ♦ Lebègue, Guillaume
Source Hyper Articles en Ligne (HAL)
Content type Text
File Format PDF
Language English
Alternative Title Marketing and political uses in the automobile
Subject Keyword Colour design ♦ history of colours ♦ gender stereotypes ♦ gender marketing ♦ Gender studies ♦ Car / design ♦ pink ♦ stéréotypes de genre ♦ études de genre ♦ Voitures ♦ rose (couleur) ♦ Couleurs ♦ Design ♦ marketing ♦ Marketing genré ♦ shs ♦ Humanities and Social Sciences/Business administration ♦ Humanities and Social Sciences/Gender studies
Abstract Cars are strongly associated with the masculine, while the pink colour is associated with the feminine. By combining these two elements, pink cars articulate differently with gender ideologies, depending on whether they belong to men or women, depending on whether they are shown with men or with women. The gender relations signified by the pink cars must indeed be thought of in their intersectionality with other tie-ins and especially class relations. Through the analysis of several pink car models and different employment contexts, this is to show how the colour and design of an object also articulate with gender.
Educational Use Research
Learning Resource Type Poster
Organization conferenceOrganizer ICA-Belgium