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Author Ramirez, Erika Martinez ♦ Mayorga, Rene V.
Source CiteSeerX
Content type Text
File Format PDF
Subject Domain (in DDC) Computer science, information & general works ♦ Data processing & computer science
Subject Keyword Cascaded Fuzzy Inference System ♦ Dynamic Online Portal Customization ♦ Internet Visitor ♦ Human Conceptualization ♦ Intelligent Design ♦ Graphic User Interface Gui ♦ Many Useful Contribution ♦ Proper Web Link ♦ Electronic Commerce ♦ Customized Portal ♦ Multimedia Module ♦ Web User ♦ User Ascribe Quality ♦ Personalized Online Business Portal ♦ Human-centered Endeavor ♦ Computer Screen ♦ Human-computer Interface ♦ Software Module ♦ Artificial Computational Intelligence Technique ♦ Particular Website ♦ Electronic Transaction ♦ Many Business ♦ Physical Commerce ♦ User Personal Information ♦ Fuzzy-set Technology ♦ Physical Transaction ♦ Cascaded Fuzzy Inference ♦ Modern World ♦ Main Objective ♦ Web Page
Abstract Abstract—In our modern world, more physical transactions are being substituted by electronic transactions (i.e. banking, shopping, and payments), many businesses and companies are performing most of their operations through the internet. Instead of having a physical commerce, internet visitors are now adapting to electronic commerce (e-Commerce). The ability of web users to reach products worldwide can be greatly benefited by creating friendly and personalized online business portals. Internet visitors will return to a particular website when they can find the information they need or want easily. Dealing with this human conceptualization brings the incorporation of Artificial/Computational Intelligence techniques in the creation of customized portals. From these techniques, Fuzzy-Set technologies can make many useful contributions to the development of such a human-centered endeavor as e-Commerce. The main objective of this paper is the implementation of a Paradigm for the Intelligent Design and Operation of Human-Computer interfaces. In particular, the paradigm is quite appropriate for the intelligent design and operation of software modules that display information (such Web Pages, graphic user interfaces GUIs, Multimedia modules) on a computer screen. The human conceptualization of the user personal information is analyzed throughout a Cascaded Fuzzy Inference (decision-making) System to generate the User Ascribe Qualities, which identify the user and that can be used to customize portals with proper Web links.
Educational Role Student ♦ Teacher
Age Range above 22 year
Educational Use Research
Education Level UG and PG ♦ Career/Technical Study
Learning Resource Type Article