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Author Boya, Unal O. ♦ Robicheaux, Robert A. ♦ Dotson, Michael J.
Source CiteSeerX
Content type Text
File Format PDF
Subject Domain (in DDC) Computer science, information & general works ♦ Data processing & computer science
Subject Keyword Marketing Faculty Member ♦ Faculty Member ♦ Important Role ♦ Relative Importance ♦ Job Satisfaction ♦ Many Researcher ♦ Faculty Performance ♦ Specific Administrative Recommendation ♦ Numerous Factor ♦ Perceived Importance ♦ Various Group ♦ Effort Allocation ♦ Different Setting ♦ Much Evidence ♦ Marketing Education Effectiveness ♦ Performance Evaluation ♦ Effort Allocation Pattern ♦ Work Environment Variable ♦ Basic Activity
Abstract Much evidence suggests that academicians consider research to be more important than teaching or service. The authors investigate (I) how marketing faculty members allocate their effort among teaching, research, service, and consulting, (2) differences in effort allocation patterns among marketing faculty members in various groups defined by individual and work environment variables, and (3) the relationship between marketing faculty members ' teaching effectiveness and job satisfaction and their effort allocation patterns. They offer specific administrative recommendations to enhance marketing education effectiveness. T raditionally, the evaluation of marketing faculty performance has been based on three basic activities: teaching, research, and service. Because numerous factors influence the relative importance of these activities, many researchers have examined the perceived importance of teaching, research, and service among marketing faculty members with respect to performance evaluations under different settings. The majority of the studies have found that research is perceived to play the most important role in faculty
Educational Role Student ♦ Teacher
Age Range above 22 year
Educational Use Research
Education Level UG and PG ♦ Career/Technical Study