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Author Ekström, Karin M.
Source CiteSeerX
Content type Text
File Format PDF
Subject Domain (in DDC) Computer science, information & general works ♦ Data processing & computer science
Abstract The family metaphor is in this paper used to describe the development of consumer behavior as a field of study and to illustrate how consumer behavior researchers act and interact, in the past and presently. We are born or married into a family, just as we as researchers are thrust or introduced into a family of researchers, by choosing a particular research orientation when starting Ph.D. studies or when working on joint research projects. Even though the importance of the family as an institution varies across cultures, it appears to play a major role in most of our lives. The legal system of heritage is based on the family notion and kinship and we are reminded and related to the past in terms of testaments and the heritage of family heirlooms. This is also the case in research families where new research is related to previous research. By studying family roots, we will better understand family history, just as the genealogy of consumer behavior will increase our understanding of its development and sources of inspiration. It will help us comprehend today’s situation and who our family members are, but also make us reflect upon the future development of consumer behavior as a field of study. The purpose of this paper is to encourage the dynamic development of consumer behavior and to make the relations to our research “family ” (or families) to a topic for discussion and reflection.
Educational Role Student ♦ Teacher
Age Range above 22 year
Educational Use Research
Education Level UG and PG ♦ Career/Technical Study
Learning Resource Type Article
Publisher Date 2003-01-01