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Author Choffrav, Jean Marie ♦ Lilien, Gary L.
Source CiteSeerX
Content type Text
File Format PDF
Subject Domain (in DDC) Computer science, information & general works ♦ Data processing & computer science
Subject Keyword New Product ♦ Decision-support System ♦ Launch Strategy ♦ Sale Prospect ♦ New Industrial Product ♦ Industrial Enterprise ♦ Successful Market Penetration ♦ Industrial Product Digusion ♦ Likely Sale Level ♦ Important Element ♦ Marketing Decision Support System ♦ Entry Strategy
Abstract New products are important elements in the success of most industrial enterprises. But they are risky and costly. In this article, we briefly review methods that are used to evaluate the likely sales level for new industrial products prior to launch. Then, we report the results of a study of industrial product digusion, focusing on those factors associated with successful market penetration. These results led to the development of a microcomputer based marketing decision support system (MDSS) that can be used to help plan the entry strategy for a new industrial product.
Educational Role Student ♦ Teacher
Age Range above 22 year
Educational Use Research
Education Level UG and PG ♦ Career/Technical Study