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Author Chauhan, Pragati ♦ Sharma, Yogita
Source CiteSeerX
Content type Text
File Format PDF
Subject Domain (in DDC) Computer science, information & general works ♦ Data processing & computer science
Subject Keyword Tap Entrepreneurial Opportunity Abstract ♦ Customer Dissatisfaction Valuable Source ♦ Customer Dissatisfaction ♦ Customer Satisfaction ♦ Customer Search ♦ Big Tool ♦ Businessno Customer ♦ Important Part ♦ Entrepreneurial Innovation ♦ World Need ♦ Entrepreneurial White Space
Abstract Most people would agree that customers are the most important part of a businessno customers, no business. In order to be successful, a business must know who its customers are and what the expectations of those customers are for the product or service the business sells. This paper highlights how customer dissatisfaction creates entrepreneurial white space. Entrepreneur responds to the world’s need and create something new or different. This paper states that anything new offered in the market, is accepted by customer if it’s better and different than the existing one. This paper explores the attributes to describe customer satisfaction as elaborated by Kano’s Model to support the views. Customer search for alternative is a big tool for entrepreneurial innovation is highlighted in this paper.
Educational Role Student ♦ Teacher
Age Range above 22 year
Educational Use Research
Education Level UG and PG ♦ Career/Technical Study
Learning Resource Type Article