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Author Alpert, Sherman R. ♦ Karat, John ♦ Karat, Clare-Marie ♦ Brodie, Carolyn ♦ Vergo, John G.
Source CiteSeerX
Content type Text
File Format PDF
Subject Domain (in DDC) Computer science, information & general works ♦ Data processing & computer science
Subject Keyword User-adaptive Ecommerce Web Site ♦ User Modeling ♦ User Attitude ♦ User-adapted Interaction ♦ Personalization Feature ♦ Strong Desire ♦ Specific Ecommerce Scenario ♦ Explicit Control ♦ Adaptive Interaction Technique ♦ Little Experimental Validation ♦ System Attempt ♦ User-adaptive Application ♦ Ecommerce Domain ♦ Machinery Sale ♦ Commercial Enterprise ♦ Equivocal Opinion ♦ Site Rationale ♦ Ecommerce Web Site ♦ User Need ♦ Site Behavior ♦ Ecommerce Environment ♦ Study Result ♦ Collaborative Filtering ♦ User-specific Adaptive Content ♦ Interesting Finding ♦ Perceived Value ♦ Unenthusiastic User Attitude ♦ Particular Content ♦ User Study
Abstract Despite an abundance of recommendations by researchers and more recently by commercial enterprises for adaptive interaction techniques and technologies, there exists little experimental validation of the value of such approaches to users. We have conducted user studies focussed on the perceived value of a variety of personalization features for an eCommerce Web site for computing machinery sales and support. Our study results have implications for the design of user-adaptive applications. Interesting findings include unenthusiastic user attitudes toward system attempts to infer user needs, goals, or interests and to thereby provide user-specific adaptive content. Users also expressed equivocal opinions of collaborative filtering for the specific eCommerce scenarios we studied; thus personalization features popular in one eCommerce environment may not be effective or useful for other eCommerce domains. Users expressed their strong desire to have full and explicit control of data and interaction. Lastly, users want readily to be able to make sense of site behavior, that is, to understand a site’s rationale for displaying particular content.
Educational Role Student ♦ Teacher
Age Range above 22 year
Educational Use Research
Education Level UG and PG ♦ Career/Technical Study