Access Restriction

Author Schnorf, Sebastian
Source CiteSeerX
Content type Text
File Format PDF
Subject Domain (in DDC) Computer science, information & general works ♦ Data processing & computer science
Abstract The telecom industry is investing a lot of resources into traditional advertising despite the fact that many users often turn to their social environment for advice. Social relationships are one of the oldest media which are nowadays “empowered ” by communication services. This makes it possible to take a look at users ’ social context and gain insights into the referral behaviour of customers. In this exploratory study some results are presented which allow a new perspective on users and highlight the possibilities of social network analysis. Finally, it is stated that this knowledge is applicable for a new type of marketing and enhances the development of new services. 1
Educational Role Student ♦ Teacher
Age Range above 22 year
Educational Use Research
Education Level UG and PG ♦ Career/Technical Study