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Author Nunn, Janet
Source CiteSeerX
Content type Text
File Format PDF
Subject Domain (in DDC) Computer science, information & general works ♦ Data processing & computer science
Abstract This paper delineates the identity preservation strategy being implemented by the British Retail Consortium and the Food and Drink Federation towards genetically modified foods. The strategy is in direct response to British consumer concerns about genetically modified foods in the wake of the “mad cow ” crisis. Consumer needs are being addressed through labeling based on robust global traceability systems of food ingredients. However, uninhibited information flows are needed for an effective food system that respects consumers ’ needs. Key words: British Retail Consortium (BRC); Food and Drink Federation (FDF); genetically modified foods; consumer needs; identity preserved systems; traceability. British food retailers must ensure the food they sell is wholesome, safe, and properly labeled. But big food retailers are also brand owners in their own right. Some 45 % of United Kingdom (UK) food is sold under a supermarket brand, compared with an European Union (EU) average of about 25%, a figure inflated by the success of own brands in Britain. Most big food retailers are neither for nor against genetic modification (GM), they are just trying to give customers what they want. Why Label? How To Educate?
Educational Role Student ♦ Teacher
Age Range above 22 year
Educational Use Research
Education Level UG and PG ♦ Career/Technical Study
Learning Resource Type Article