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Author Chanaron, Jean-Jacques ♦ Teske, Julius
Source Hyper Articles en Ligne (HAL)
Content type Text
Publisher Inderscience
File Format PDF
Language English
Subject Keyword automobile ♦ hybrid technology ♦ innovation ♦ strategy ♦ shs ♦ Humanities and Social Sciences/Economies and finances
Abstract The presented paper discusses the diffusion of hybrid electric technology in vehicles. It is put into question whether the current strong acceptance of the technology especially by US consumers is of sustainable nature. Therefore, different variables influencing the diffusion of the technology are presented and their influence on the market analyzed. It is found that non-financial criteria drive consumers' buying decisions significantly. The article also presents an overview of company strategies in the field of OEMs and suppliers of hybrid electric components. It is found that most companies integrate hybrid electric vehicles in their technology portfolio. It is concluded that even though hybrid electric technology can not yet being applied profitably yet it seems to be a key technology to the industry due to its current positive perception in the US. However, diesel technology and the intelligent use of cost efficient measures to reduce fuel consumption provide sustainable alternatives.
ISSN 14709511
Educational Use Research
Learning Resource Type Article
Publisher Date 2007-01-01
e-ISSN 17415012
Journal International Journal of Automotive Technology and Management
Volume Number 7
Issue Number 4
Page Count 21
Starting Page 268
Ending Page 288