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Author Hamilton, Anne
Source ACM Digital Library
Content type Text
Publisher Association for Computing Machinery (ACM)
File Format PDF
Copyright Year ©2000
Language English
Subject Domain (in DDC) Computer science, information & general works ♦ Data processing & computer science
Subject Keyword Communication ♦ Human factors ♦ Human information processing ♦ Metaphor ♦ Organizational language
Abstract The use of metaphors is pervasive in all forms of discourse. This paper is concerned with providing a brief review of the development of metaphor theory,illustrated with some examples of supportive empirical research.These include a canonical study of the way concepts of instruction and education are influenced, a study into the effects of human-computer interface metaphors on computer systems users,and a study designed to assess the impacts of metaphor use on attitudes to internet commerce, particularly on attitudes to the roles played by information technology (IT). The paper provides some contextual background to assist consideration of the effects of metaphors on attitudes and beliefs.In practice, metaphor use may be intentional,unconscious,or a mixture of both, but in any case metaphors can be shown to play powerful roles in the social construction of human reality.
ISSN 15276805
Age Range 18 to 22 years ♦ above 22 year
Educational Use Research
Education Level UG and PG
Learning Resource Type Article
Publisher Date 2000-11-01
Publisher Place New York
e-ISSN 15579441
Journal ACM Journal of Computer Documentation (JCD)
Volume Number 24
Issue Number 4
Page Count 17
Starting Page 237
Ending Page 253


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Source: ACM Digital Library